Anna-Lena Vetterkind (born 1999 in Horb a.N., Germany) is a creative director, producer and photographer working internationally, based between Stuttgart and Barcelona. She studied Online Media Management at HdM Stuttgart, where she first started building visual worlds in a professional way. Today she develops concepts, leads productions and shoots mostly analog for lifestyle, fashion and hospitality clients. Her work is led by light, a soft feeling for detail, emotion and the moments in between.